Inspired by existing booktowns – most notably Wigtown in Scotland – Granard Booktown was founded by a committee of writers, artists, academics and local residents. Its co-founders, John Connell (author) and Ronan O’Toole (festival producer), saw potential in Granard’s heritage, community, and setting to become a hub for literary tourism. The festival is part of a broader hope to boost the local economy, enrich cultural amenities in rural Longford, attract visitors, and connect local audiences with broader literary conversations.

The festival spans several days, offering talks, readings, workshops and discussions. Authors from Ireland and abroad are invited; themes often include creativity, literature, culture, politics, environment, and rural life. Activities are held in various venues around Granard, including the library, community halls, schools and other heritage venues. The emphasis on accessibility and involving the local community. Festival organisers are keen on inclusive programming and also encourage local writers, artists, and emerging talent.