Through structured branding workshops, one-on-one mentoring, and practical design training, West Studio will empower local business owners and community leaders to take control of their brand. Instead of designing for them, the focus is on giving them the tools to manage their brand independently, ensuring long-term sustainability. Participants will learn key designing principles, how to use tools like Canva and Photoshop, and develop brand guidelines to keep their identity consistent.

The project will be based in the E-Learning Connected Hubs in Mullingar, with additional municipal spaces used for workshops and community events. Businesses can get involved by signing up for workshops, participating in branding audits, and attending the final showcase event, which will highlight transformations and connect the local business community.

Beyond the residency, West Studio aims to establish a dedicated design hub in Mullingar, strengthening branding standards in the region and creating opportunities for businesses, creatives, and aspiring designers.

Please note that the details of events listed above are provided by the relevant Local Authorities.