Almost all of the successful applicants avail of free radio, social and digital advertising options but only a small number are in the position to supply broadcast quality tv spots.
By partnering with the Creative Ireland Programme , RTÉ is now able to offer 15 RTÉ Supporting the Arts applicants the opportunity to avail of free television spot advertising. This has been made possible by additional funding from the Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media and the July stimulus package.
Individually these spots offer an exciting opportunity to showcase individual events, artists, collectives and organisations. Together they offer a compelling narrative for the energy, resilience and ingenuity of the creative arts in the time of Covid-19.
The projects selected for support include festivals such as the Open House Festival Dublin and the Dublin Book Festival , alongside important visual arts events like the forthcoming Mondrian exhibition at the National Gallery of Ireland and the exhibition of Cartoon Saloon’s Wolfwalkers animation art at the new Butler Gallery in Kilkenny.
The Creative Ireland programme is delighted that several of our own projects are included in the selection. These include small scale, community based cultural projects that have been designed to enhance the well-being of some of our most vulnerable citizens, such at the Kildare Notebook project which documents the thoughts and creativity of older people in Kildare during the lockdown, the lovely Modern Day Mummers who have visited elderly people in Leitrim and the endlessly energetic Mobile Music Machine who travel the country bringing the joy of classical musical and opera to our care homes and hospitals.