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Audience Development Project

A baseline survey to establish the current and future trends regarding cultural engagement within both Donegal County Council and Derry City & Strabane District Council areas, including the potential implications of Brexit on cultural participation.  The survey will be followed by a 5 year audience development programme based on the results of the baseline survey, aligned with the relevant strategies and incorporating impact assessment.

The need for a strategic audience development project has been articulated in both the Strategic Investment Plan and the Arts & Culture Strategy of Derry City & Strabane District Council as well as in the Donegal County Council Creative Ireland plan.  The overall project has two key stages: (i) to understand who our current and potential audiences are. This knowledge is essential for the second stage (ii) to put audiences first when it comes to programming, customer experience and communications.

This proposal is concerned with stage 1 of the Audience Development process, ie the baseline survey.  It is intended that stage 2 will also be supported through Creative Ireland.

Please note that the details of events listed above are provided by the relevant Local Authorities.

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